Google, video has always been a powerful way to advertise. And, in the past year, Google’s seen video
marketing strategies expand across the entire customer journey. Today,
brands use video advertising to drive everything from awareness to direct
So, do you
have a video partner to help grow your business?
Entertainment Group provides full video
production services for small business owners with special attention given to
storytelling and scripting, we take you through the entire process.
development… Production… and post production…
provide an all-in-one script-to-screen solution that fulfills your marketing
Entertainment Group has an outstanding team of video production specialists,
graphics designers, script development editors and professional voice-over
artists ready to serve your needs, with a personal touch.
Our founder, Jerry Lenz, will work with you one-on-one. Give Jerry a call 407-221-6166 or email Jerry@LenzEntertainmentGroup.Com
When people have great stories to tell others about how a
business or brand went out of their way to serve their needs, that is
remarkable. Great stories as opposed to good stories. Remarkable is over-the-top
and far from average. Companies that want to be known as remarkable have a
vision of being different than the competition and a drive that propels them to
stand head and shoulders above the rest.
It is far easier to build a company culture of being remarkable from the beginning rather than re-engineering later down the road. Visionary leaders that are remarkable themselves tend to recruit team members that are remarkable or have the ability to become remarkable through training. A remarkable team member does more than is expected or required. They have a passion about performing with excellence. Performance that cause people to “remark” and rave about their experience to others. That’s a remarkable company or brand.
Marketing Insights is a service of Lenz Entertainment Group.
LEG Orlando Video Production focuses on affordable videos, marketing and
advertising services for small business owners.
There is a BS Flag on the play: Ouch! Your ad campaign is not creating leads and your first response is to blame your media reps claiming that, “no one is seeing or hearing your ads.
“Could be…but the odds are better that you didn’t take the time to
craft a credible message. What is a credible message?
Credibility is earned over time by businesses and brands that prove their reliability. How often do we experience an ad full of crap and want to shout and throw the BS flag on the playing field?
There will always be a market for snake-oil messages filled with
lies—but that’s not your business or brand. A better approach is to build your
campaigns around what is significant, unique and credible about your product. Build
campaigns around telling the truth. People gravitate to companies and brands
that tell the truth and that creates even more-powerful word-of-mouth
About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners and we realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business.
People need people: Barbara Streisand sang “People who need people are the luckiest people in the world,” and it became an award-winning song from the Broadway musical Funny Girl. But before Barbara sang those words, Bob Merrill wrote the lyrics and Jule Styne composed the music. People do need people.
We need people to mentor us and challenge us if we’re
open to personal growth. However, we cannot just be on the receiving side of
the equation. We need to give to others. Our hands are amazing tools when we
use them to lift others up, building them and encourage them. Seeking isolation
to be as totally independent as possible is like asking for a prison sentence
in solitary confinement. People need people.
Several years ago, I learned a powerful truth about living
an interdependent life instead of trying to be independent. I was listening to
Jack Hayford and he defined a self-made man (or woman) as the greatest example
of poor workmanship. People need people.
Words that soak into your ears are whispered: We’re all to familiar with advertising messages that shout at us, but words softly whispered leave an impression on our heart. Are there times when advertising messages need to be shouted? Yes. A “going out of business,” message is a time to shout.
Words that are whispered are best when they are also brief.
Less is more. It requires you to keep drilling down to use the most remarkable
and memorable words. Even if you are going to end up with a sixty-second message
or long-form video, begin with a ten-second template as it forces you to condense your work. Powerful scripts
are rewritten and condensed.
The Pledge of
Allegiance is 15 seconds of spoken word. Repeat it to yourself and “see” how
the pledge forms powerful visuals.
short scripts require discipline. By using this technique, you will break
through the clutter in our over-messaged culture. I wish that I could have my