Brandable Chunks

LEG Explains Brandable Chunks to improve your advertising and marketing

Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil. Roy Williams / Wizard of Ads

Brandable Chunks create vivid mental images. They employ unusual word combinations. Brandable chunks communicate features and benefits succinctly, plus, they have meter (rhythm) so they tumble off the tongue.

If you have the discipline to repurpose your brandable chunks across all your marketing platforms including face-to-face and voice-to-voice communications, your brandable chunks will bring your advertising and digital presence into perfect alignment. Your brand identity will be strengthened, and your close rate will rise. Your customer will finally see you in 3D.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit: https://lenzentertainmentgroup.com/

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Farking (false marketing)

Fake Marketing clutters the internet

Snake-oil salespeople are growing at an alarming rate online and it is easy to be clickbait for claims like, “Rank your videos on the first page of Google with three simple clicks.”

True and experienced marketers generally refrain from offering their prospects a Willi Wonka Golden Ticket—because it does exist.

What does work is a deep dive to truly get to know your target market and going far beyond the simple demographics. Engaging your target market means asking questions and listening—really listening with attentive observation and asking more questions. It’s the beginning of understanding the real “Whys,” behind the “Whats.”

(Orlando Video Production)

About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners. We realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Social Media Tips

LEG – Orlando Video Production Agency

Think Mobile

In 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks. So, also check your posts and view them on your mobile phone.

Keep it simple. Ask yourself, “If I glanced at this for a few seconds, would it be easy to understand?” If not, try to simplify your content.

Avoid too much capitalization. This is a good practice in general, because caps can translate as yelling online. If you decide to venture into ads, Facebook may reject your copy if it contains all capital letters, too many exclamation points, or spammy language.

Proofread. Every writer needs an editor, so ask a friend or a colleague to check it for mistakes, just to be safe. This especially applies to Facebook ads, because once you submit an ad, you can’t edit it.

Tell them why. Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need what you’ve got.

Have a strong call to action. Knowing your goal will help you develop a message. Are you telling customers about a current sale? Or would you like them to visit your online store? Don’t make customers guess if they want to continue the journey with your brand — tell them they do.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit us on Facebook: https://bit.ly/2IqbhGf

Housekeeping Before Advertising

Learn the power of Google My Business–and update it often

Google My Business is an incredible business building tool—or, it’s a sales killer for potential clients that research your business or brand.

Lenz Entertainment Group helps clients by producing videos and creating advertising campaigns, however, before we launch anything, we will check our clients Google My Business listing. Often, housekeeping is in order, if no one has been updating this major asset. Some businesses are not aware of how Google migrating businesses into its Google My Business platform. So, there are old logos, incorrect addresses and business hours. Sometimes the most current review is from 2014. All these little details need to be updated before launching any campaign. Besides, mom always told us to do our chores first, and then we could go out and play…or fidget with our phone. Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166

For more marketing tips, follow us on Facebook: https://bit.ly/2IqbhGf