The Ketchup Story

Leaving “Financial Footprints,” for your heirs.

As a young boy, I enjoyed watching and helping my mom during canning season. Mom would transform tomatoes and spices into ketchup and then pour the mixture in small jars. We always had a jar of homemade ketchup in the fridge.

As I grew older, I noticed that my friends had name brand Heinz Ketchup with their meals, and I thought the bottle was far-more sophisticated than my family’s homemade ketchup. I thought we were just being cheap, and I’d even ask mom to buy the Heinz Ketchup.

What I learned was that my parents were being smart by preserving their capital. In their economy, having lived through the Great Depression and WWII, you didn’t waste money. My folks weren’t just saving money on ketchup, they were leaving me and my brothers “Financial Footprints,” to follow in life—SMART! And, by the way, I wish I could express how much better mom’s Ketchup was than the commercial, chemical-laden, national brand.

Jerry Lenz

He Was Left in a Dumpster as a Baby

Overcoming Life’s Obstacles

Today, He Runs a Multi-Million Dollar Company.

We sometimes like to our lack of certain opportunities or advantages growing up for the fact that we have not reached our full potential in life. But the reality is, any person from any beginning is capable of greatness.

Freddie Figgers’ story is proof of that. In 1989, he was abandoned in a Florida dumpster, just hours after he was born. He was eventually discovered by a random passerby who called the police, and was then taken to the hospital. He was eventually placed in the foster care system.

Sounds like a terrible beginning with all odds stacked against him, right? Well, yes. But that’s not how the rest of his story would go.

See the full story here: