The whirlwind of cancelled events has caused panic, yet
it is in these storms that creativity and innovation will bring new ideas. At
Lenz Entertainment Group, we are already helping companies overcome trade show
Many companies that were going to use a trade show to promote
new products and services are turning to us to create videos that they can
premiere on a private, or public, YouTube Channel and social media such as
LinkedIn, Facebook and Twitter.
Think creatively! Set up your trade show booth in your
office and we will film and edit a professional presentation that you can use
in a variety of ways.
There are many other applications, such as training
videos that team members can review individually instead of group training
The advertising industry is starting to panic.
According to the Wall Street Journal (March 2 2020), “One of the world’s
largest ad buyers plans to lower its forecast for global advertising spending,
which is often among some of the first things cut by companies looking for
Unless your company’s business is directly
related to the health concern, there is no need for panic and cancelling
campaigns. You may need to alter plans and events, but bringing your operation
to a screeching halt, is not in your best interest.
Instead, work smart. Study the gains by
companies in your industry that stepped up their advertising in a recession.