Are you guilty of AdSpeak?
Chances are that if your ads look and sound like ads, you are guilty of AdSpeak.
AdSpeak is using phrases like “family-owned,” “20 years in business,” or the overused “friendly customer service.” Ad-speak is filled with polished words and filtered phrases that deliver no information and have no relevance.
Instead, use copy that is:
- UNIQUE – Discover what differentiates you from your competition.
- SIGNIFICANT – We’re proud to be included in the Business Journals’ “Top places to work.”
- CREDIBLE – Our phones are answered by employees 100% of the time, including our 24/7 emergency service.