Creating Ads that are Significant, Unique and Credible

Are you guilty of AdSpeak?

Chances are that if your ads look and sound like ads, you are guilty of AdSpeak.

AdSpeak is using phrases like “family-owned,” “20 years in business,” or the overused “friendly customer service.” Ad-speak is filled with polished words and filtered phrases that deliver no information and have no relevance.

Instead, use copy that is:

  1. UNIQUE – Discover what differentiates you from your competition.
  2. SIGNIFICANT – We’re proud to be included in the Business Journals’ “Top places to work.”
  3. CREDIBLE – Our phones are answered by employees 100% of the time, including our 24/7 emergency service.

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