June 2021
Charisma
Charisma Charisma is that special quality of magnetism that each person has and that each person uses to a certain degree. You have a special charisma to the people who look up to you, who respect and admire you, the members of your family and your friends and coworkers. Whenever and wherever a person feels...
May 2021
Take Action Now
Taking action consistently requires developing a "sense of urgency.” This is an inner drive and desire to get on with the job quickly and get it done fast. In the words of Napoleon Hill, “Don't wait. The time will never be just right.”Taking action and developing an inner drive is an impatience that motivates...
Enthusiasm
Enthusiasm is “caught,”—not taught. Napoleon Hill—author of “Think and Grow Rich”, describes enthusiasm this way; “Enthusiasm is a state of mind that inspires and arouses one to put action into the task at hand . . . Enthusiasm bears the same relationship to a human being that steam does to the locomotive – it...
April 2021
Energize and Optimize Your Team building
Team building is the most worthwhile investment you can make for your people. It builds trust, mitigates conflict, encourages communication, and increases collaboration. Effective team building means more engaged employees, which is good for company culture and boosting the bottom line. It can also be adventurous and enjoyable if you do it with a little pizzazz...
The Power of Testimonial Videos
Whatever the product or service, customers seek testimonials and when you add the power of video on your website, Google My Business, social media and your own YouTube Channel, you increase your chances of winning new customers. According to Forbes, video testimonials make great marketing tools because it is the act of one customer sharing the...
Recruitment Videos Get Results
Videos will help you reach more candidates People prefer video over scrolling through text and the results are multiplied when your target audience is on a mobile device. Recruitment videos improve your presence in search results Video recruitment marketers experience a 157% increase in organic traffic from search engines. Your company career pages they will rank higher in Google’s search results. Recruitment videos...
March 2021
Snapshot Moments
Early in my marketing career I developed a concept called the family album. It is the practice of exchanging audio photos, or snap-shot chats with our clients. This is the heart-to-heart element of the sales call or business meeting. It’s giving and receiving snapshots. It is family talk and fish stories. Sure, we have...
The Power of Video Marketing for Plumbers
Today’s competitive environment requires plumbing contractors to make video marketing a priority and to establish their own YouTube Channel. Why YouTube? YouTube is the largest search engine next to its parent Google! YouTube reaches over 125 million views in the United States! YouTube is according to Pew Research. Lenz Entertainment Group will help you position your plumbing business on...