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March 2021

The Power of Video Marketing for Plumbers

Today’s competitive environment requires plumbing contractors to make video marketing a priority and to establish their own YouTube Channel. Why YouTube? YouTube is the largest search engine next to its parent Google! YouTube reaches over 125 million views in the United States! YouTube is according to Pew Research. Lenz Entertainment Group will help you position your plumbing business on...

Know Your Competition

As important as it is to truly know your company and its product line, it is equally important to know your true competition. And, by the way, professional sales leaders never “talk down,” their competition—especially to customers and prospects. Knowing your competition is not gained in a single company meeting. It requires a professional competitive...

February 2021

HVAC Video Planning Guide

Request Your Free HVAC Video Planning Guide HVAC Video Planning Guide LEG Lenz Entertainment Group has been helping HVAC businessowners for over 20 years and we would like the opportunity to help you launch or optimize your video campaigns. Our Free HVAC Video Planning Guide will explain the three critical elements required to create effective scripts for...

Celebrate what you have—not what you do not have

Contentment is realizing that You already have all you need to be happy. However, being content does not mean just staying at your current level. By living a content life, you will still get better at what you do. But what is different is your motivation. Your motivation is not to get more stuff (physiological) or reputation (esteem). Instead, your motivation...

LEG Named Official Video Partner for Florida Air Conditioning Contractors Professional Alliance

The Florida Air Conditioning Contractors Professional Alliance has named Lenz Entertainment Group as the official video partner for 2021. Florida-ACCPA is the professional alliance designed exclusively for today’s HVAC/R contractor and their goal is to provide their members with the best contractor resources available — to be successful today, and for many years to come. Lenz...

Persevere

You can Become Resourceful Perseverance requires that you be resourceful. Beginners give up at the first rejection and wrongfully believe that they have done all they could. Being a pro requires you to preserve and become resourceful. Prospects will often try to cut your sales presentation short by making comments like “that doesn’t sound like something...

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