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July 2020

Optimize Your Google Searches

Optimize Google Searches According to Google, it is important to recognize that 63% of Google searches are conducted on mobile phones. If you do not have a welcome video that quickly describes your business, consumers switch back to their results and shop your competition. So, who wants to scroll through endless text? Give consumers an effective,...

June 2020

Make Your “Google My Business” Page a Priority

Make GMB a Priority Take the time to review the accuracy and appearance of your Free “Google My Business” listing. Google My Business, GMB, is a free, easy-to-use marketing tool that immediately increases your business online presence and appearance in Google Search. However, according to Forbes, 56% of local businesses do not claim their Google My Business...

Size Matters

The growth and importance of social media require a professional presentation of your business or brand. Too often updating the company Facebook page is assigned to “someone,” in the office instead of engaging a vendor with the right design ability and software to keep your company’s image presented in the same professional manner that...

May 2020

Your Company’s YouTube Channel

Build YouTube Channel Learn the power of video and step up your game with your company’s own YouTube Channel If your small business does not have its own YouTube channel—or, at the very least videos on your website—this is your wake-up call. According to Forbes, “YouTube isn’t just funny cat videos, carpool karaoke and influencers vying for...

Safety First

Safety First Consumers and clients want to know what measures you are taking to protect them and your staff. Moreover, people are tired of hearing; “the new normal,” “we’ll get through this together.” Resist these worn-out phrases in your marketing. Most important, tell the truth! Let them know that you take their health and safety seriously...

Long-term Relationships

Long-term Relationships Building and maintaining long-term selling relationships is the key behavior and skill of the top ten percent of entrepreneurs selling every product and service. Your ability to get along well with other people, and on the quality of your relationships, will greatly enhance your success. Canadian psychologist Sidney Jourard, found that 85 percent of a...

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