Brandable Chunks

LEG Explains Brandable Chunks to improve your advertising and marketing

Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil. Roy Williams / Wizard of Ads

Brandable Chunks create vivid mental images. They employ unusual word combinations. Brandable chunks communicate features and benefits succinctly, plus, they have meter (rhythm) so they tumble off the tongue.

If you have the discipline to repurpose your brandable chunks across all your marketing platforms including face-to-face and voice-to-voice communications, your brandable chunks will bring your advertising and digital presence into perfect alignment. Your brand identity will be strengthened, and your close rate will rise. Your customer will finally see you in 3D.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit:

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