its introduction in 2005, the video sharing/social media site YouTube has become an
indispensable advertising and marketing tool for businesses in every industry, of every size to promote their
products to prospects and customers. … 300 hours of video are uploaded every
facts to consider
Video marketing can fit just about any kind of
YouTube is the second most popular online search
Video is considered the most engaging form of
Keywords are less expensive to target customers vs.
Lenz Entertainment Group is on call to help you
build or grow your YouTube Channel. We create and upload graphics in line with
your business brands to establish a professional image for your YouTube Channel—all
at an affordable, one-time rate. Plus, every video that we produce for your
company, we will upload to your channel at no charge, making sure you have a
professional description and the ideal tags to optimize search engine traffic.
With 10,000 Baby Boomers retiring every day
this is a potential roadblock for small businesses and large corporations. It’s
a “Brain Drain,” in that the baby boomer generation has the combined knowledge
and experience that is valuable to share with the younger generations.
Consider using mentoring
as a bridge. It is a win-win solution
to any perceived clash between Boomers and Millennials is to make a priority of
encouraging mentoring relationships. Many millennials value coaching and
instruction. In a world where they can no longer count on a single employer to
shape and structure their career, younger professionals are actively looking
for such guidance.
Instead of “Brain Drain,” set up a mentoring
bridge between the generations to keep your company on solid ground for future
Good communication is a tool that needs
sharpening. And, the ability to express your thoughts and ideas using clear, concise
language never ends. A common error is to use too many words without editing.
Professional writers express it this way, “writing is rewriting.” Reviewing
your work to shorten your instructions, script or opinion.
Words mean things and when we truly take the
time to review our work, we discover better words to use that deliver the goal
of our communication.
A good illustration of this process is the famous Mark
Twain quote: “If you want me to give you a
two-hour presentation, I am ready today. If you want only a five-minute speech,
it will take me two weeks to prepare.”
leaders having an incredible sense of being able to improve themselves
and their team members without defaulting to prove themselves. Each of us have watched hundreds, even thousands of
people waste countless hours trying to prove themselves to others rather than
spending those same hours improving themselves, their performance and their
get better much faster by focusing on improving rather than proving. We
also contribute and learn far more by sharing than by hoarding.
Don’t prove yourself;
improve yourself – and then openly share with others!
Yes, the economy is strong, however,
you cannot take your team for granted. In fact, a recent survey indicated that
over 50% of the US workforce are seeking to change employers in the next six
months. Sounds like the perfect time to reacquaint yourself with how to retain,
fulfill and engage your team.
Responsibility. Show your
employees you trust them by giving them responsibilities that allow them to
grow. Encourage them to gain new skills. Provide ample continuing education
opportunities. Hire from within wherever possible. Give generous promotions at
2. Respect. Employees want to know they are
respected and appreciated. As the saying goes, people may readily forget the
things that you said, but they will always remember the way you made them feel.
Many workplace legends are built around the horrific things weary and
stressed-out managers said or did. But if managers make it a priority to show
outward respect for employees on a regular basis, it will lead to a strong and
enduring workplace culture as well as positive experiences and memories that
they will never forget.
Revenue-sharing. Tie a part of your
employees’ wages to the company’s performance. This will align their interests
with the company’s revenue and profit goals and will serve as an inherent
incentive to stay with the company as it grows. By making the fixed cost of
payroll inherently more variable under differing business conditions, you can
make your company more resilient and agile, while also treating your employees
4. Reward. The rewards you give your employees
should speak to their emotional needs and should go beyond their monetary
compensation. Recognition in front of the company, company and department
parties, service projects, lunches with the boss, logo clothing, handwritten
notes, etc., can all contribute to the positive culture of the company and can
be good morale builders as well. their breath from one assignment to the next
with the help of team-building activities or mini break periods over the course
of the day.
If you desire a harvest down the road, it’s best to be planting
seeds today. Do you foresee a workforce shortage ahead? Take action now by
Here is a creative approach for future workforce needs—reach out
to your local high schools and find ways to get involved so that teachers and
students in your community become more familiar with your company.
Many high schools offer the opportunity to host high school
interns, and in some cases they will offer a job shadow program.
Students need opportunities to deepen their classroom learning
by applying their skills, passions and interests to authentic workplace
experiences. Students benefit from early exposure to the world of work, and
employers enjoy the energy and enthusiasm that students, interns, and teachers
bring to their business.
Think of the possibilities for future harvests—go plant some seeds
Chances are that if your
ads look and sound like ads, you are guilty of AdSpeak.
AdSpeak is using phrases
like “family-owned,” “20 years in business,” or the overused “friendly customer
service.” Ad-speak is filled with polished words and filtered phrases that
deliver no information and have no relevance.
Instead, use copy that is:
UNIQUE – Discover
what differentiates you from your competition.
We’re proud to be included in the Business Journals’ “Top places to work.”
CREDIBLE – Our
phones are answered by employees 100% of the time, including our 24/7 emergency
What does it take to attain “Expert,” status in your career?
Getting good–really good,
at your craft is a long and winding road. Actually attaining “expert” status is
something that leaders in your industry sanction by their remarks and
statements regarding your performance. It’s not a degree or certificate you
It’s a reputation that you
build by racking up many miles on the long and winding road. A road littered
with speedbumps and roadblocks. Overcoming adversity in your career is key to
your growth because you are acquiring the building blocks of experience and
It’s humous today that
almost anyone can become a “digital expert,” by completing two hour of online
education or buying a software program loaded with magical spells.
Embrace the long and
winding world and whenever you discover you’ve taken a wrong turn, retrace your
steps until your back in position to complete your journey.