Smart Careers for Young People

Lenz Entertainment is dedicated to helping promote trade careers

Lenz Entertainment Group is dedicated to encouraging young women and men to consider the trades as an excellent career path. LEG founder, Jerry Lenz, explains, “50 years ago I graduated from North Hennepin Community College (Brooklyn Park MN) with a 2-year degree (AAS) in Sales and Marketing. The practical education I received is still serving me today and I had no student debt.” 

It’s LEG’s goal to help trade contractors grow their business by recruiting young people to investigate the incredible opportunities the trades have to offer without burdensome debt.

LEG News Release:

Lenz Entertainment Group (LEG) is now the official video partner for FACCPA– Florida Air Conditioning Contractors Professional Alliance. As a corporate sponsor, LEG will be working with contractors to help them increase their marketing share and develop video marketing campaigns to engage homeowners. Additionally, Lenz Entertainment Group will be providing complimentary marketing ideas and suggestions to the member contractors.

Samples of LEG trade contractor videos can be found here: https://lenzentertainmentgroup.com/videos-for-the-trades/

As an added benefit for Florida Air Conditioning Contractors Professional Alliance members, LEG will be extending discounted rates on all types of video production to further help the members improve their ROI.

Lenz Entertainment Group is proud to be a corporate sponsor for Florida Air Conditioning Contractors Professional Alliance and LEG is excited about our cool future together.

About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners and trade contractors. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Questions over Assumptions

Orlando Video Production by Lenz Entertainment Group

The sales process includes answering objections and the mature salesperson recognizes that there is no sale without objections. The sales process also requires active listening and asking good questions to clearly understand what the prospect believes and is objecting to. One of the greatest questions a salesperson can ask is, “how do you mean?” Asking this question after an objection will often surprise the salesperson that assumed the answer.

Make it easy for your prospect…

Often, prospects will be reluctant to object for fear that you will become upset or adamant. For this reason, take a different approach and make it easy for the customer to object by responding in a cheerful, friendly, constructive way when they raise an objection—and remember, questions over assumptions.

Gratitude is a perennial human experience

Orlando Video Production – Lenz Entertainment Group

Gratitude is a perennial human experience. And, having an attitude of gratitude in your business transactions will multiply your success.

Gratitude: the quality of being thankful; readiness to show appreciation for and to return kindness, defined by the Oxford English Dictionary

Feeling and expressing gratitude can bring so much joy to your life, not just your business.

Remember how you felt helping a friend? The little warmth it made you feel inside your bones. To feel good, more regularly and naturally, you need to amend your expectations to see the positive before you see the negative.

Old-fashioned values like integrity and gratitude never go out of style, but you cannot read them on your KPI reports…you can however, read them in your customer’s eyes and warm handshakes when you go out of your way to serve others and be grateful.

Brandable Chunks

LEG Explains Brandable Chunks to improve your advertising and marketing

Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil. Roy Williams / Wizard of Ads

Brandable Chunks create vivid mental images. They employ unusual word combinations. Brandable chunks communicate features and benefits succinctly, plus, they have meter (rhythm) so they tumble off the tongue.

If you have the discipline to repurpose your brandable chunks across all your marketing platforms including face-to-face and voice-to-voice communications, your brandable chunks will bring your advertising and digital presence into perfect alignment. Your brand identity will be strengthened, and your close rate will rise. Your customer will finally see you in 3D.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit: https://lenzentertainmentgroup.com/

For more marketing tips, follow us on Facebook: https://bit.ly/2IqbhGf

Farking (false marketing)

Fake Marketing clutters the internet

Snake-oil salespeople are growing at an alarming rate online and it is easy to be clickbait for claims like, “Rank your videos on the first page of Google with three simple clicks.”

True and experienced marketers generally refrain from offering their prospects a Willi Wonka Golden Ticket—because it does exist.

What does work is a deep dive to truly get to know your target market and going far beyond the simple demographics. Engaging your target market means asking questions and listening—really listening with attentive observation and asking more questions. It’s the beginning of understanding the real “Whys,” behind the “Whats.”

(Orlando Video Production)

About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners. We realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Social Media Tips

LEG – Orlando Video Production Agency

Think Mobile

In 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks. So, also check your posts and view them on your mobile phone.

Keep it simple. Ask yourself, “If I glanced at this for a few seconds, would it be easy to understand?” If not, try to simplify your content.

Avoid too much capitalization. This is a good practice in general, because caps can translate as yelling online. If you decide to venture into ads, Facebook may reject your copy if it contains all capital letters, too many exclamation points, or spammy language.

Proofread. Every writer needs an editor, so ask a friend or a colleague to check it for mistakes, just to be safe. This especially applies to Facebook ads, because once you submit an ad, you can’t edit it.

Tell them why. Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need what you’ve got.

Have a strong call to action. Knowing your goal will help you develop a message. Are you telling customers about a current sale? Or would you like them to visit your online store? Don’t make customers guess if they want to continue the journey with your brand — tell them they do.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit us on Facebook: https://bit.ly/2IqbhGf

Housekeeping Before Advertising

Learn the power of Google My Business–and update it often

Google My Business is an incredible business building tool—or, it’s a sales killer for potential clients that research your business or brand.

Lenz Entertainment Group helps clients by producing videos and creating advertising campaigns, however, before we launch anything, we will check our clients Google My Business listing. Often, housekeeping is in order, if no one has been updating this major asset. Some businesses are not aware of how Google migrating businesses into its Google My Business platform. So, there are old logos, incorrect addresses and business hours. Sometimes the most current review is from 2014. All these little details need to be updated before launching any campaign. Besides, mom always told us to do our chores first, and then we could go out and play…or fidget with our phone. Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166

For more marketing tips, follow us on Facebook: https://bit.ly/2IqbhGf

Size Matters

Learn the importance of properly sized social media posts

The growth and importance of social media requires a professional presentation of your business or brand. Too often updating the company Facebook page is assigned to “someone,” in the office instead of engaging a vendor with the right design ability and software to keep your company’s image presented in the same professional manner that you’ve built your company.

Rule #1 is Size Matters

We see social media posts daily that are not properly sized, cutting off part of the copy or image. It’s unflattering to the business and keeps viewers from further engagement. A professional designer knows the proper size for each platform—and it’s never one-size-fits-all.

Rule #2 Less is More

Professional copywriters engage in the art of re-writing, over and over again to reduce the amount of copy they use. You can add a link at the end for “more information” while keep your message succinct.

Rule #3 Create your brand guide

Smart marketers use fonts, colors and logos consistent—and they keep them to a minimum as well to cause their audience to immediately identify with their goods and services. Having a brand guide to use across multiple platforms in your marketing pays dividends.

Lenz Entertainment Group, an Orlando video production company, provides professional social media management services at affordable rates for small business owners. Call (407) 221-6166 or visit: https://lenzentertainmentgroup.com/

Is Your Facebook Business Page Embarrassing?

LEG has affordable solutions for small business owners

Smart marketing for brands and businesses requires review and accountability of your social media pages. The minimum action required is to update your Facebook business page weekly. Accounts that go weeks, and even months without an update are equivalent to hanging a “Closed,” sign on your door or the old days of websites with pages marked, “Under construction,” pretty ugly stuff.

At Lenz Entertainment Group, we offer Facebook Business plans at an affordable of $300 per month. Our plans include professional graphics displays and posts created specifically for your business on a weekly basis. Plus, two short, professional videos for your business each month—these videos alone are worth the monthly investment. Additionally, we do the posting for you to maintain timely postings. Additionally, with the Facebook business plan, Lenz Entertainment Group will create additional, long-form videos at discounted rates for our Facebook clients.

(Orlando Video Production) About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners. We realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Storytelling Produces Results in Your Marketing

Let us develop powerful videos for your business or brand

There is a powerful dynamic when you begin to focus on the “why” of your business or brand as much as the “what” of your product or service. Focusing on the “why” is storytelling and will help set you apart from your competition. Understand that consumers increasingly are searching (before buying) to learn your story and to compare you to your competition. Invest the time to understand how your product or service fits into the user’s life and tell that story. Do not shy away from proactively communicating your values.

Storytelling builds trust and it makes us feel like we know the person behind the brand and what they stand for. That’s trust. Trust is essential for people to not only buy from you, but recommend your company to others.

When we see a movie, our desire is a good story. Whether we like the movie, or not, we will tell others—word of mouth advertising. The same is true in business, so having a good story to tell is powerful branding.

A compelling leader to study is Walt Disney. His senses were keenly tuned to the power of storytelling. He not only created great shows and attractions, he took you behind the scenes, so you could learn how Walt and his cast created the entertainment—stories about the story!