The advertising industry is starting to panic. According to the Wall Street Journal (March 2 2020), “One of the world’s largest ad buyers plans to lower its forecast for global advertising spending, which is often among some of the first things cut by companies looking for short-term fixes.”
Unless your company’s business is directly related to the health concern, there is no need for panic and cancelling campaigns. You may need to alter plans and events, but bringing your operation to a screeching halt, is not in your best interest.
Instead, work smart. Study the gains by companies in your industry that stepped up their advertising in a recession.
As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.”