Marketing Model

A sound marketing model is a competitive advantage for businesses that utilize this powerful tool. It is a business system based on unchanging principles in an ever-changing world. Lenz Entertainment Group works with its clients to develop their unique Marketing Model and to update the model as conditions and technology evolve.

The five steps of the model are 


Benefits Sought

Competitive Analysis


and finally, Promotion.

The Promotion Step is your advertising and marketing campaigns but it’s the last step in the process for a very good reason. You need to safeguard your budget and adequately plan before you start investing in advertising. This is one of the root causes for business failure.

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