News and Insights

Gossip Harms Your Business

Gossip that creates trouble for your company is the kind that is caused by ill intentions towards an individual or group. This type of gossip can be harmful to productivity and tarnish the culture of the work environment. If left ignored, this negative gossip can cause employee turnover, poor morale and disruption of workflow.

As a leader, model the behavior you want to see in your people.

Understanding the role, you play in the creation of office gossip is the first step towards eliminating its harmful effects. If you regularly whisper secrets to your team, it’s likely others will act the same way. Model behavior to others that makes it clear which behaviors are acceptable and which are not.

Make a Smart Move…

Does Your Business have a YouTube Channel?

Lenz Entertainment Group will help you develop a YouTube Channel

Since its introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in every industry, of every size to promote their products to prospects and customers. … 300 hours of video are uploaded every minute.

Important facts to consider

  1. Video marketing can fit just about any kind of business
  2. YouTube is the second most popular online search engine
  3. Video is considered the most engaging form of content
  4. Keywords are less expensive to target customers vs. Google searches

Lenz Entertainment Group is on call to help you build or grow your YouTube Channel. We create and upload graphics in line with your business brands to establish a professional image for your YouTube Channel—all at an affordable, one-time rate. Plus, every video that we produce for your company, we will upload to your channel at no charge, making sure you have a professional description and the ideal tags to optimize search engine traffic.

Call or text: 407-221-6166 or email: Jerry@LenzEntertainmentGroup.com

Brain Drain

Learn to bridge the generations

With 10,000 Baby Boomers retiring every day this is a potential roadblock for small businesses and large corporations. It’s a “Brain Drain,” in that the baby boomer generation has the combined knowledge and experience that is valuable to share with the younger generations.

Consider using mentoring as a bridge. It is a win-win solution to any perceived clash between Boomers and Millennials is to make a priority of encouraging mentoring relationships. Many millennials value coaching and instruction. In a world where they can no longer count on a single employer to shape and structure their career, younger professionals are actively looking for such guidance.

Instead of “Brain Drain,” set up a mentoring bridge between the generations to keep your company on solid ground for future growth.

Words mean things…

Good communication is a tool that needs sharpening. And, the ability to express your thoughts and ideas using clear, concise language never ends. A common error is to use too many words without editing. Professional writers express it this way, “writing is rewriting.” Reviewing your work to shorten your instructions, script or opinion.

Words mean things and when we truly take the time to review our work, we discover better words to use that deliver the goal of our communication.

A good illustration of this process is the famous Mark Twain quote: “If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.”

Improve over Prove

Strong leaders having an incredible sense of being able to improve themselves and their team members without defaulting to prove themselves. Each of us have watched hundreds, even thousands of people waste countless hours trying to prove themselves to others rather than spending those same hours improving themselves, their performance and their value.

We get better much faster by focusing on improving rather than proving.  We also contribute and learn far more by sharing than by hoarding.

Don’t prove yourself; improve yourself – and then openly share with others!

Great Gain when you Retain

Engage Your Team

Yes, the economy is strong, however, you cannot take your team for granted. In fact, a recent survey indicated that over 50% of the US workforce are seeking to change employers in the next six months. Sounds like the perfect time to reacquaint yourself with how to retain, fulfill and engage your team.

1. Responsibility. Show your employees you trust them by giving them responsibilities that allow them to grow. Encourage them to gain new skills. Provide ample continuing education opportunities. Hire from within wherever possible. Give generous promotions at appropriate times.

2. Respect. Employees want to know they are respected and appreciated. As the saying goes, people may readily forget the things that you said, but they will always remember the way you made them feel. Many workplace legends are built around the horrific things weary and stressed-out managers said or did. But if managers make it a priority to show outward respect for employees on a regular basis, it will lead to a strong and enduring workplace culture as well as positive experiences and memories that they will never forget.

3. Revenue-sharing. Tie a part of your employees’ wages to the company’s performance. This will align their interests with the company’s revenue and profit goals and will serve as an inherent incentive to stay with the company as it grows. By making the fixed cost of payroll inherently more variable under differing business conditions, you can make your company more resilient and agile, while also treating your employees exceptionally well.

4. Reward. The rewards you give your employees should speak to their emotional needs and should go beyond their monetary compensation. Recognition in front of the company, company and department parties, service projects, lunches with the boss, logo clothing, handwritten notes, etc., can all contribute to the positive culture of the company and can be good morale builders as well. their breath from one assignment to the next with the help of team-building activities or mini break periods over the course of the day.

Powerful Seeds

Marketing Tips from Lenz Entertainment Group

If you desire a harvest down the road, it’s best to be planting seeds today. Do you foresee a workforce shortage ahead? Take action now by planting seeds.

Here is a creative approach for future workforce needs—reach out to your local high schools and find ways to get involved so that teachers and students in your community become more familiar with your company.

Many high schools offer the opportunity to host high school interns, and in some cases they will offer a job shadow program.

Students need opportunities to deepen their classroom learning by applying their skills, passions and interests to authentic workplace experiences. Students benefit from early exposure to the world of work, and employers enjoy the energy and enthusiasm that students, interns, and teachers bring to their business.

Think of the possibilities for future harvests—go plant some seeds today.

Surprise Marketing

Full employment requires surprise marketing

With a robust economy and full workforce, employers benefit in their recruitment efforts by surprise marketing instead of typical job postings.

With a full workforce, ideal candidates are most-likely already employed and not searching. Utilizing a Facebook campaign (paid) is disruptive—reaching people

at their leisure. Plus, you reach spouses and family members. You can further increase your effectiveness with a professionally designed post. It is affordable and effective.

Need help with your Facebook marketing? Call Jerry Lenz 407-221-6166 or Email: Jerry@LenzEntertainmentGroup.com

Tell us Your Story

Lenz Entertainment Group helps you tell your story

Quick power points on the advantages of telling your story:

  1. Storytelling will help you build a strong culture in the company you founded.
  2. Build deeper relationships with your customers with your story.
  3. Encourage others by telling your story of overcoming adversity on your journey
  4. Young people are seeking mentors, tell them your story.
  5. Help people you’ll never meet by sharing your story.

AdSpeak

Creating Ads that are Significant, Unique and Credible

Are you guilty of AdSpeak?

Chances are that if your ads look and sound like ads, you are guilty of AdSpeak.

AdSpeak is using phrases like “family-owned,” “20 years in business,” or the overused “friendly customer service.” Ad-speak is filled with polished words and filtered phrases that deliver no information and have no relevance.

Instead, use copy that is:

  1. UNIQUE – Discover what differentiates you from your competition.
  2. SIGNIFICANT – We’re proud to be included in the Business Journals’ “Top places to work.”
  3. CREDIBLE – Our phones are answered by employees 100% of the time, including our 24/7 emergency service.