The whirlwind of cancelled events has caused panic, yet
it is in these storms that creativity and innovation will bring new ideas. At
Lenz Entertainment Group, we are already helping companies overcome trade show
Many companies that were going to use a trade show to promote
new products and services are turning to us to create videos that they can
premiere on a private, or public, YouTube Channel and social media such as
LinkedIn, Facebook and Twitter.
Think creatively! Set up your trade show booth in your
office and we will film and edit a professional presentation that you can use
in a variety of ways.
There are many other applications, such as training
videos that team members can review individually instead of group training
The advertising industry is starting to panic.
According to the Wall Street Journal (March 2 2020), “One of the world’s
largest ad buyers plans to lower its forecast for global advertising spending,
which is often among some of the first things cut by companies looking for
Unless your company’s business is directly
related to the health concern, there is no need for panic and cancelling
campaigns. You may need to alter plans and events, but bringing your operation
to a screeching halt, is not in your best interest.
Instead, work smart. Study the gains by
companies in your industry that stepped up their advertising in a recession.
Gossip is so destructive that it can
derail your best laid plans. Organizations that thrive are upfront with their
team about gossiping. It is smart to have and enforce a non-gossip policy.
Instruct your team on how to stop
gossip. One effective way is when someone starts talking about the boss, or
another team member, is to hold the palm of your hand out and say, “stop! If
you have a problem with someone, go speak to them directly.”
Dave Ramsey teaches a similar method
in his Entreleadership courses. He gives a gossiping person one chance. If they
don’t obey, they are fired. People learn quickly when a company truly enforces
a no gossip policy.
Here is a helpful proverb to remember,
“Without wood, a fire will go out.
And without gossip, quarreling will stop.”
Escape the “Group Think,” mentality
the stifles creativity if you want to uncover better ideas and processes for
solving problems and discovering new paths to sales success.
Your education probably robbed you of
your individuality and forced you to confirm. Years ago, I read a study where I.Q.
tests were given to children ages 2 – 4 years. Amazingly 95% of the children
were found to be highly creative with curious, questioning minds and an ability
for abstract thinking.
When the same children were tested again at age 7, only 5% still demonstrated
high levels of creativity. In the ensuing years, they had learned to conform;
“If you want to get along, you had better go along,” is what they had
The Dangers of Conformity
They had learned to color between the lines, to sit in neat little rows, to do
and say what the other kids did and said, and to do as they were told. Over
time, they lost the wonderful fearless spontaneity of youth and learned to
suppress ideas and insights that were unusual or different. Perhaps it’s your
season to rock the boat.
A major flaw in advertising and
communication is using too many words and blasting people with a fire hose
instead of giving them a drink of water. Another flaw is the jargon jungle.
Using invented words to appear cute or cleaver. Your unnecessary words confuse
A powerful example to remember is the Pledge
of Allegiance. It is profound, yet it only takes 15 seconds to repeat the
pledge. Fifteen seconds, not a minute. Go ahead and check me on that. A short,
powerful statement delivered in 15 seconds.
to deliver a strong message and be brief about it. Less words equal more
impact. Writing a meaningful message requires rewriting—editing and more
you weed a garden, what do you pull out? What do you leave in? Editing a
message is the same process. Delete the clutter, pull out the weeds and throw
them away. Eliminate the cute and cleaver attempts. Leave the tasty bits to
glow in the sun.
One surefire way to drive
positive people away from you is to play the victim card. While it can feel gratifying in the
short term to blame others for your situation, if this is your ongoing attitude.
your business will likely fail. Positive people will leave your operation to
surround themselves with winners.
When you play the victim with
your time, everything around you suffers. You’re constantly on edge in your
interactions with others because you fear that they’ll pile yet one more thing
on your already heavy load.
Contrast that with the entrepreneur
that faces obstacles with a can-do attitude. Instead of blaming or complaining,
she rolls up her sleeves and seek positive resolution. Keep the victim card out
of your deck.
One of the most dramatic
changes you can make in attaining your most important goals is to change your
daily routine. Set your alarm, one hour earlier and establish your own power
hour. Some call it their golden hour.
you read the biographies and autobiographies of successful men and women, most
often you will find that they rapidly increased their success when they
established their power hour and a new routine.
of faith know how to begin their day with prayer. A power hour allows you adequate time to give
thanks, meditate and jumpstart your day. Inspired answers will come as you sit
calmly in your new private time. Even non-believers benefit from the power hour
by practicing positive thinking.
hour sets the tone for the day. It prepares your mind and sets you up to focus
on the most important tasks for the entire day.
anything that is truly worthwhile in life requires discipline. Establishing and
maintaining your power hour is a sacrifice. Moving outside your comfort zone is
when we look closely at super-successful people, we recognize that their extraordinary
accomplishments are the result of thousands of ordinary accomplishments that no
one recognizes or appreciates.
will hand you an award plaque for your discipline of a power hour. Nonetheless,
within three weeks of making this lifestyle change, an award plaque will seem
trivial amidst all the benefits realized from your daily power hour.
As a young boy, I enjoyed watching and helping my mom
during canning season. Mom would transform tomatoes and spices into ketchup and
then pour the mixture in small jars. We always had a jar of homemade ketchup in
As I grew older, I noticed that my friends had name brand
Heinz Ketchup with their meals, and I thought the bottle was far-more
sophisticated than my family’s homemade ketchup. I thought we were just being cheap,
and I’d even ask mom to buy the Heinz Ketchup.
What I learned was that my parents were being smart by
preserving their capital. In their economy, having lived through the Great
Depression and WWII, you didn’t waste money. My folks weren’t just saving money
on ketchup, they were leaving me and my brothers “Financial Footprints,” to
follow in life—SMART! And, by the way, I wish I could express how much better
mom’s Ketchup was than the commercial, chemical-laden, national brand.
We sometimes like to our lack of certain opportunities or advantages growing up for the fact that we have not reached our full potential in life. But the reality is, any person from any beginning is capable of greatness.
Freddie Figgers’ story is proof of that. In 1989, he was abandoned in a Florida dumpster, just hours after he was born. He was eventually discovered by a random passerby who called the police, and was then taken to the hospital. He was eventually placed in the foster care system.
Sounds like a terrible beginning with all odds stacked against him, right? Well, yes. But that’s not how the rest of his story would go.