News and Insights

Tell us Your Story

Lenz Entertainment Group helps you tell your story

Quick power points on the advantages of telling your story:

  1. Storytelling will help you build a strong culture in the company you founded.
  2. Build deeper relationships with your customers with your story.
  3. Encourage others by telling your story of overcoming adversity on your journey
  4. Young people are seeking mentors, tell them your story.
  5. Help people you’ll never meet by sharing your story.

AdSpeak

Creating Ads that are Significant, Unique and Credible

Are you guilty of AdSpeak?

Chances are that if your ads look and sound like ads, you are guilty of AdSpeak.

AdSpeak is using phrases like “family-owned,” “20 years in business,” or the overused “friendly customer service.” Ad-speak is filled with polished words and filtered phrases that deliver no information and have no relevance.

Instead, use copy that is:

  1. UNIQUE – Discover what differentiates you from your competition.
  2. SIGNIFICANT – We’re proud to be included in the Business Journals’ “Top places to work.”
  3. CREDIBLE – Our phones are answered by employees 100% of the time, including our 24/7 emergency service.

Celebrate The Long and Winding Road

Attaining “Expert” Status in your career

What does it take to attain “Expert,” status in your career?

Getting good–really good, at your craft is a long and winding road. Actually attaining “expert” status is something that leaders in your industry sanction by their remarks and statements regarding your performance. It’s not a degree or certificate you receive.

It’s a reputation that you build by racking up many miles on the long and winding road. A road littered with speedbumps and roadblocks. Overcoming adversity in your career is key to your growth because you are acquiring the building blocks of experience and new-found strength.

It’s humous today that almost anyone can become a “digital expert,” by completing two hour of online education or buying a software program loaded with magical spells.

Embrace the long and winding world and whenever you discover you’ve taken a wrong turn, retrace your steps until your back in position to complete your journey.

Smart Careers for Young People

Lenz Entertainment is dedicated to helping promote trade careers

Lenz Entertainment Group is dedicated to encouraging young women and men to consider the trades as an excellent career path. LEG founder, Jerry Lenz, explains, “50 years ago I graduated from North Hennepin Community College (Brooklyn Park MN) with a 2-year degree (AAS) in Sales and Marketing. The practical education I received is still serving me today and I had no student debt.” 

It’s LEG’s goal to help trade contractors grow their business by recruiting young people to investigate the incredible opportunities the trades have to offer without burdensome debt.

LEG News Release:

Lenz Entertainment Group (LEG) is now the official video partner for FACCPA– Florida Air Conditioning Contractors Professional Alliance. As a corporate sponsor, LEG will be working with contractors to help them increase their marketing share and develop video marketing campaigns to engage homeowners. Additionally, Lenz Entertainment Group will be providing complimentary marketing ideas and suggestions to the member contractors.

Samples of LEG trade contractor videos can be found here: https://lenzentertainmentgroup.com/videos-for-the-trades/

As an added benefit for Florida Air Conditioning Contractors Professional Alliance members, LEG will be extending discounted rates on all types of video production to further help the members improve their ROI.

Lenz Entertainment Group is proud to be a corporate sponsor for Florida Air Conditioning Contractors Professional Alliance and LEG is excited about our cool future together.

About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners and trade contractors. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Questions over Assumptions

Orlando Video Production by Lenz Entertainment Group

The sales process includes answering objections and the mature salesperson recognizes that there is no sale without objections. The sales process also requires active listening and asking good questions to clearly understand what the prospect believes and is objecting to. One of the greatest questions a salesperson can ask is, “how do you mean?” Asking this question after an objection will often surprise the salesperson that assumed the answer.

Make it easy for your prospect…

Often, prospects will be reluctant to object for fear that you will become upset or adamant. For this reason, take a different approach and make it easy for the customer to object by responding in a cheerful, friendly, constructive way when they raise an objection—and remember, questions over assumptions.

Gratitude is a perennial human experience

Orlando Video Production – Lenz Entertainment Group

Gratitude is a perennial human experience. And, having an attitude of gratitude in your business transactions will multiply your success.

Gratitude: the quality of being thankful; readiness to show appreciation for and to return kindness, defined by the Oxford English Dictionary

Feeling and expressing gratitude can bring so much joy to your life, not just your business.

Remember how you felt helping a friend? The little warmth it made you feel inside your bones. To feel good, more regularly and naturally, you need to amend your expectations to see the positive before you see the negative.

Old-fashioned values like integrity and gratitude never go out of style, but you cannot read them on your KPI reports…you can however, read them in your customer’s eyes and warm handshakes when you go out of your way to serve others and be grateful.

Brandable Chunks

LEG Explains Brandable Chunks to improve your advertising and marketing

Brandable chunks are memorable, micro-differentiators. They are refined from average advertising in the same way that hi-octane gas is refined from crude oil. Roy Williams / Wizard of Ads

Brandable Chunks create vivid mental images. They employ unusual word combinations. Brandable chunks communicate features and benefits succinctly, plus, they have meter (rhythm) so they tumble off the tongue.

If you have the discipline to repurpose your brandable chunks across all your marketing platforms including face-to-face and voice-to-voice communications, your brandable chunks will bring your advertising and digital presence into perfect alignment. Your brand identity will be strengthened, and your close rate will rise. Your customer will finally see you in 3D.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit: https://lenzentertainmentgroup.com/

For more marketing tips, follow us on Facebook: https://bit.ly/2IqbhGf

Farking (false marketing)

Fake Marketing clutters the internet

Snake-oil salespeople are growing at an alarming rate online and it is easy to be clickbait for claims like, “Rank your videos on the first page of Google with three simple clicks.”

True and experienced marketers generally refrain from offering their prospects a Willi Wonka Golden Ticket—because it does exist.

What does work is a deep dive to truly get to know your target market and going far beyond the simple demographics. Engaging your target market means asking questions and listening—really listening with attentive observation and asking more questions. It’s the beginning of understanding the real “Whys,” behind the “Whats.”

(Orlando Video Production)

About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners. We realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business. Email Jerry@LenzEntertainmentGroup.com or call (407) 221-6166

Social Media Tips

LEG – Orlando Video Production Agency

Think Mobile

In 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks. So, also check your posts and view them on your mobile phone.

Keep it simple. Ask yourself, “If I glanced at this for a few seconds, would it be easy to understand?” If not, try to simplify your content.

Avoid too much capitalization. This is a good practice in general, because caps can translate as yelling online. If you decide to venture into ads, Facebook may reject your copy if it contains all capital letters, too many exclamation points, or spammy language.

Proofread. Every writer needs an editor, so ask a friend or a colleague to check it for mistakes, just to be safe. This especially applies to Facebook ads, because once you submit an ad, you can’t edit it.

Tell them why. Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need what you’ve got.

Have a strong call to action. Knowing your goal will help you develop a message. Are you telling customers about a current sale? Or would you like them to visit your online store? Don’t make customers guess if they want to continue the journey with your brand — tell them they do.

Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit us on Facebook: https://bit.ly/2IqbhGf

Housekeeping Before Advertising

Learn the power of Google My Business–and update it often

Google My Business is an incredible business building tool—or, it’s a sales killer for potential clients that research your business or brand.

Lenz Entertainment Group helps clients by producing videos and creating advertising campaigns, however, before we launch anything, we will check our clients Google My Business listing. Often, housekeeping is in order, if no one has been updating this major asset. Some businesses are not aware of how Google migrating businesses into its Google My Business platform. So, there are old logos, incorrect addresses and business hours. Sometimes the most current review is from 2014. All these little details need to be updated before launching any campaign. Besides, mom always told us to do our chores first, and then we could go out and play…or fidget with our phone. Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166

For more marketing tips, follow us on Facebook: https://bit.ly/2IqbhGf