News and Insights

Is it Time to Rock the Boat?

Escape the “Group Think,” mentality the stifles creativity if you want to uncover better ideas and processes for solving problems and discovering new paths to sales success.

Your education probably robbed you of your individuality and forced you to confirm. Years ago, I read a study where I.Q. tests were given to children ages 2 – 4 years. Amazingly 95% of the children were found to be highly creative with curious, questioning minds and an ability for abstract thinking.

When the same children were tested again at age 7, only 5% still demonstrated high levels of creativity. In the ensuing years, they had learned to conform; “If you want to get along, you had better go along,” is what they had discovered.

The Dangers of Conformity
They had learned to color between the lines, to sit in neat little rows, to do and say what the other kids did and said, and to do as they were told. Over time, they lost the wonderful fearless spontaneity of youth and learned to suppress ideas and insights that were unusual or different. Perhaps it’s your season to rock the boat.

Clarity—not confusion

Clarity–not confusion

A major flaw in advertising and communication is using too many words and blasting people with a fire hose instead of giving them a drink of water. Another flaw is the jargon jungle. Using invented words to appear cute or cleaver. Your unnecessary words confuse people.

A powerful example to remember is the Pledge of Allegiance. It is profound, yet it only takes 15 seconds to repeat the pledge. Fifteen seconds, not a minute. Go ahead and check me on that. A short, powerful statement delivered in 15 seconds.

Work to deliver a strong message and be brief about it. Less words equal more impact. Writing a meaningful message requires rewriting—editing and more editing.

When you weed a garden, what do you pull out? What do you leave in? Editing a message is the same process. Delete the clutter, pull out the weeds and throw them away. Eliminate the cute and cleaver attempts. Leave the tasty bits to glow in the sun.

Don’t Play the Victim Card

Seek positive solutions

One surefire way to drive positive people away from you is to play the victim card.  While it can feel gratifying in the short term to blame others for your situation, if this is your ongoing attitude. your business will likely fail. Positive people will leave your operation to surround themselves with winners.

When you play the victim with your time, everything around you suffers. You’re constantly on edge in your interactions with others because you fear that they’ll pile yet one more thing on your already heavy load.

Contrast that with the entrepreneur that faces obstacles with a can-do attitude. Instead of blaming or complaining, she rolls up her sleeves and seek positive resolution. Keep the victim card out of your deck.

The Power Hour

One of the most dramatic changes you can make in attaining your most important goals is to change your daily routine. Set your alarm, one hour earlier and establish your own power hour. Some call it their golden hour.

If you read the biographies and autobiographies of successful men and women, most often you will find that they rapidly increased their success when they established their power hour and a new routine.

People of faith know how to begin their day with prayer.  A power hour allows you adequate time to give thanks, meditate and jumpstart your day. Inspired answers will come as you sit calmly in your new private time. Even non-believers benefit from the power hour by practicing positive thinking.

The power hour sets the tone for the day. It prepares your mind and sets you up to focus on the most important tasks for the entire day.

Remember, anything that is truly worthwhile in life requires discipline. Establishing and maintaining your power hour is a sacrifice. Moving outside your comfort zone is not easy.

However, when we look closely at super-successful people, we recognize that their extraordinary accomplishments are the result of thousands of ordinary accomplishments that no one recognizes or appreciates.  

No one will hand you an award plaque for your discipline of a power hour. Nonetheless, within three weeks of making this lifestyle change, an award plaque will seem trivial amidst all the benefits realized from your daily power hour.

The Ketchup Story

Leaving “Financial Footprints,” for your heirs.

As a young boy, I enjoyed watching and helping my mom during canning season. Mom would transform tomatoes and spices into ketchup and then pour the mixture in small jars. We always had a jar of homemade ketchup in the fridge.

As I grew older, I noticed that my friends had name brand Heinz Ketchup with their meals, and I thought the bottle was far-more sophisticated than my family’s homemade ketchup. I thought we were just being cheap, and I’d even ask mom to buy the Heinz Ketchup.

What I learned was that my parents were being smart by preserving their capital. In their economy, having lived through the Great Depression and WWII, you didn’t waste money. My folks weren’t just saving money on ketchup, they were leaving me and my brothers “Financial Footprints,” to follow in life—SMART! And, by the way, I wish I could express how much better mom’s Ketchup was than the commercial, chemical-laden, national brand.

Jerry Lenz

He Was Left in a Dumpster as a Baby

Overcoming Life’s Obstacles

Today, He Runs a Multi-Million Dollar Company.

We sometimes like to our lack of certain opportunities or advantages growing up for the fact that we have not reached our full potential in life. But the reality is, any person from any beginning is capable of greatness.

Freddie Figgers’ story is proof of that. In 1989, he was abandoned in a Florida dumpster, just hours after he was born. He was eventually discovered by a random passerby who called the police, and was then taken to the hospital. He was eventually placed in the foster care system.

Sounds like a terrible beginning with all odds stacked against him, right? Well, yes. But that’s not how the rest of his story would go.

See the full story here: http://bit.ly/2thFOSv

You Might be Missing Out—Big Time!

Call 407-221-6166

Have you claimed your FREE, traffic-driving Google My Business page? According to Forbes, “56% of local businesses are missing out on one of the biggest super moves to get seen on Google: claiming  their Google My Business listing.”

If this is you, you need to stop everything and get this done because it can help you be seen on the first page of Google for local searches. And since the first page captures the majority of traffic and clicks, how much money, customers, leads, etc., are you missing out on by not having your Google My Business listing claimed and optimized? Below are the specific steps I’d recommend every business take to ensure they are visible to their ideal and likely buyers.

1. Go to business.google.com, click “manage now” and follow the prompts. It is important to fill out every single section in its entirety to have a complete business listing. Fill out as many categories that apply to your business. Also, make sure to include the correct phone number and website. I cannot tell you how many times we see the wrong phone number or URL in a Google Business listing.

2. Fill out your business description. This is an opportunity to set your company apart from others. Make sure to highlight your services that match the business categories you’ve selected. I’d also suggest having a great “no-brainer” offer that makes it easy for potential customers to decide to use your product or service (e.g., “Try us for only $1”).

3. Upload photos, videos and/or a virtual tour. A virtual tour can be a great way to show potential customers the experience they can expect from your business. However, you should only do a tour if you have a storefront that you are proud to show off to the world. Photos (make sure they look good!) can show customers you and your team, action photos of your product or service in action and, of course, more cat photos! (Joking about the cat photos.) Also, video testimonials can be uploaded to share previous customer experiences. This leads me to my next point …

4. Get reviews. This is super important for both your Google My Business ranking and your potential customers. How many times have you chosen to go to a certain place due to the reviews? Make sure you are intentional about getting objective reviews from your customers. Make this a focus for you and your entire team to get a review from everyone that uses your services. Never stop getting reviews. You can also respond to reviews from your Google My Business dashboard to show engagement with your customers. A great way to ask for reviews is to inform your customers that you are always looking for feedback and ways to make their experience even better, so any comments would be greatly appreciated.

Learn to Step Back

Lenz Entertainment Group – Encouragement

It’s much easier to see as you mature, however, the reality is that most people stress needlessly as they overthink a decision. Learn to step back and pause—really pause. And, take a deep breath. Sometimes a five-minute walk outside is enough to destress. Then, with a simple and calm sense, make the decision or take the action you were pondering. Good or bad, right or wrong, making the decision alone will give you a boost. And, you can always change course. There is an awesome world of second chances swirling around you.

Gossip Harms Your Business

Gossip that creates trouble for your company is the kind that is caused by ill intentions towards an individual or group. This type of gossip can be harmful to productivity and tarnish the culture of the work environment. If left ignored, this negative gossip can cause employee turnover, poor morale and disruption of workflow.

As a leader, model the behavior you want to see in your people.

Understanding the role, you play in the creation of office gossip is the first step towards eliminating its harmful effects. If you regularly whisper secrets to your team, it’s likely others will act the same way. Model behavior to others that makes it clear which behaviors are acceptable and which are not.

Make a Smart Move…

Does Your Business have a YouTube Channel?

Lenz Entertainment Group will help you develop a YouTube Channel

Since its introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in every industry, of every size to promote their products to prospects and customers. … 300 hours of video are uploaded every minute.

Important facts to consider

  1. Video marketing can fit just about any kind of business
  2. YouTube is the second most popular online search engine
  3. Video is considered the most engaging form of content
  4. Keywords are less expensive to target customers vs. Google searches

Lenz Entertainment Group is on call to help you build or grow your YouTube Channel. We create and upload graphics in line with your business brands to establish a professional image for your YouTube Channel—all at an affordable, one-time rate. Plus, every video that we produce for your company, we will upload to your channel at no charge, making sure you have a professional description and the ideal tags to optimize search engine traffic.

Call or text: 407-221-6166 or email: Jerry@LenzEntertainmentGroup.com