Recruitment Videos Get Results

Recruitment Videos Get Results

Videos will help you reach more candidates

People prefer video over scrolling through text and the results are multiplied when your target audience is on a mobile device.

Recruitment videos improve your presence in search results

Video recruitment marketers experience a 157% increase in organic traffic from search engines. Your company career pages they will rank higher in Google’s search results.

Recruitment videos get shared

People share videos and be more likely to share your job postings. As a result, your job postings will be able to reach a significantly greater number of people.  

Videos differentiate your job postings

According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video! Besides attracting the attention of your potential job candidates, videos are also great for convincing candidates to apply to your open job positions.

Videos significantly increase the number of Applicants

CareerBuilder survey has found that job postings with videos have a 34% greater application rate. In other words, by adding a video to your job postings you can get a significantly greater number of job applicants to choose from

Videos ensure a better cultural fit for your company

If you present your potential candidates with a video which shows everyday life at your workplace, your potential job candidates will be able to imagine themselves working at your company.

Videos promote your company brand

Videos spotlight your company as a great employer. You can use videos to tell a story about your company, highlight your company values and present your employee value proposition. You can also showcase your company culture and your workplace and give potential candidates a glimpse into an everyday life at your company.

Videos enhance the candidate experience

Videos are most commonly used in the attraction stage of the candidates’ journey. A video is a powerful medium which can be used to present your brand and company culture and sell your employee value proposition to your potential job candidates. This is why many companies have started adding videos at their career site and sharing videos on their company’s social media profiles.

Videos save time

Since job postings with videos attract more job applicants, you won’t have to waste your time promoting your open job positions across numerous different channels. You will be able to get more applicants in a shorter period of time. As a result, you will significantly shorten your whole hiring process and improve your time to hire. 

Videos save money

Since job postings with videos have more views, shares and higher application rate, you won’t have to spend so much money on promoting them to get a sustainable number of job candidates in your hiring pipelines. 

Lenz Entertainment Group provides affordable recruitment video solutions. For example, our 30-second videos are $199–this is a complete, script-to-screen solution. Call or text (407) 221-6166 or email

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