When people have great stories to tell others about how a business or brand went out of their way to serve their needs, that is remarkable. Great stories as opposed to good stories. Remarkable is over-the-top and far from average. Companies that want to be known as remarkable have a vision of being different than the competition and a drive that propels them to stand head and shoulders above the rest.

It is far easier to build a company culture of being remarkable from the beginning rather than re-engineering later down the road. Visionary leaders that are remarkable themselves tend to recruit team members that are remarkable or have the ability to become remarkable through training. A remarkable team member does more than is expected or required. They have a passion about performing with excellence. Performance that cause people to “remark” and rave about their experience to others. That’s a remarkable company or brand.

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