In 2018, about 64 percent of paid Google search clicks originated from mobile, with mobile phones accounting for nearly 56 percent of total clicks. So, also check your posts and view them on your mobile phone.
Keep it simple. Ask yourself, “If I glanced at this for a few seconds, would it be easy to understand?” If not, try to simplify your content.
Avoid too much capitalization. This is a good practice in general, because caps can translate as yelling online. If you decide to venture into ads, Facebook may reject your copy if it contains all capital letters, too many exclamation points, or spammy language.
Proofread. Every writer needs an editor, so ask a friend or a colleague to check it for mistakes, just to be safe. This especially applies to Facebook ads, because once you submit an ad, you can’t edit it.
Tell them why. Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need what you’ve got.
Have a strong call to action. Knowing your goal will help you develop a message. Are you telling customers about a current sale? Or would you like them to visit your online store? Don’t make customers guess if they want to continue the journey with your brand — tell them they do.
Lenz Entertainment Group, an Orlando video production company, provides professional video production for all types of videos. LEG also provides social media management services including helping you manage your Google My Business account. Let us help you build your business or brand–at affordable rates. Call (407) 221-6166 or visit us on Facebook: https://bit.ly/2IqbhGf