There is a BS Flag on the play: Ouch! Your ad campaign is not creating leads and your first response is to blame your media reps claiming that, “no one is seeing or hearing your ads.
“Could be…but the odds are better that you didn’t take the time to craft a credible message. What is a credible message?
Credibility is earned over time by businesses and brands that prove their reliability. How often do we experience an ad full of crap and want to shout and throw the BS flag on the playing field?
There will always be a market for snake-oil messages filled with lies—but that’s not your business or brand. A better approach is to build your campaigns around what is significant, unique and credible about your product. Build campaigns around telling the truth. People gravitate to companies and brands that tell the truth and that creates even more-powerful word-of-mouth advertising.
About LEG: Lenz Entertainment Group provides affordable marketing solutions and video production for small business owners and we realize that you are busy working at your business and don’t have the time to work on your business. That’s where Lenz Entertainment Group comes in. We roll up our sleeves and get to work on your business.
There is a BS Flag on the play
